Join a Booming Pet Industry
The pet industry is realizing impressive growth. Over the past 30 years, the percentage of pet owners has increased by double digits, and in the past year alone, 90 million pet-owning U.S. households spent $136 billion on their pets.
The good news for the pet grooming industry is that more than two-thirds of these homes are dog families — many with more than one dog in the house — and 95% of dog parents prioritize the well-being of their four-legged kids in the same way they care for any member of the family.
“Recession-Proof”
Unlike other markets, which tend to fluctuate with a changing economy, the pet industry has maintained consistent growth since the 1980s; this is due primarily to the steady increase in pet ownership. Far exceeding that growth is pet owner spending, particularly as it relates to matters of pet health and wellness.
It’s also interesting to note that currently, in the U.S., Generation X and millennials make up the vast majority of pet owners (more than 65%).
As a result, the APPA (American Pet Products Association) is projecting that the pet industry is expected to see continued growth, with no signs of a slowdown; and pet grooming is reported to be one of the fastest-growing segments in the industry.
Traditionally, dog groomers have been hired to provide services that preserve or improve a pet’s appearance, primarily focused on breed-specific styling.
Scenthound does much more
For decades, the pet grooming industry remained the same. Now is the time to transform it. It’s time to move past stylized grooming to meet the wellness needs of the many different breeds of the canine population. At Scenthound, we’re doing just that.
We’re disrupting this outdated industry with a business model that’s designed with the big picture in mind — one that’s focused on more than just haircuts for the 10% of dogs who need one. Instead, we’re taking an entirely new approach that caters to all pet parents. Our Monthly Care Club means every dog has a care plan to help maintain their overall good health in the core areas where they need routine preventive care — Skin, Coat, Ears, Nails, and Teeth (SCENT).
What does this mean for you?
Scenthound provides you with an opportunity to be at the forefront of transforming the pet care industry. Our blue ocean strategy has opened a completely new market space and a tremendous opportunity.… As a franchise owner, you’ll combine your love for dogs and passion for business to really make a difference. Our wellness-centered approach to pet care keeps dogs healthy and clean and fosters a community of loyal customers and committed dog parents.
It’s time to innovate and disrupt the pet grooming industry. Help keep dogs in your community clean and healthy with Scenthound!
*The American Pet Products Association’s State of the Industry data for 2022 reported $136.8 billion spent on pets in the U.S.