Scenthound Appoints Industry Pro, Tony Nicholson, as VP of Franchise Development
Franchise Veteran Leverages Decades of Experience to Drive Strategic Growth and Expansion
JUPITER, FL - Scenthound, the nation’s leading dog wellness franchise, recently appointed Tony Nicholson as Vice President of Franchise Development. With more than two decades of experience in franchising, Nicholson has established a strong track record in the industry.
About Tony Nicholson:
Nicholson got his start in the franchise industry with Self Esteem Brands, where he worked his way up to Vice President of Sales and successfully led a team of ten sales people to expand the company’s portfolio of brands.
Within Self Esteem Brands, Nicholson worked as the Director of Business Development at Anytime Fitness and became a multi-unit franchisee.
Nicholson held the role of Vice President of Franchise Development at Apex Leadership Co, a fundraising franchise that combines fitness, fundraising, and leadership into events for schools, clubs, and sports teams.
Nicholson brings an abundance of transferrable skills to his new role at Scenthound including management, lead generation, marketing, operations, legal, and relationship building.
Through his experience in the franchise industry and guidance from various mentors, Nicholson was introduced to Scenthound and immediately recognized the growth potential of a category leader in the pet health and wellness space. As he steps into his new role, he is focused on interacting with candidates on a daily basis and guiding them through the franchise process, introducing them to the brand culture, and ensuring they understand the unique value proposition that Scenthound offers. Additionally, his multi-unit franchisee experience gives Nicholson a well-rounded perspective on the franchise business model, allowing him to connect with prospective franchisees on a more meaningful and insightful level.
“Whether it’s a current franchisee looking to expand or a new franchisee looking to open their first business, I’m excited to help them navigate their journey with Scenthound,” said Nicholson. “The culture at Scenthound is unique, supportive, and the perfect environment for franchisees to thrive. I see significant growth in Scenthound’s future and look forward to making a positive impact for our franchisees and the brand as a whole.”
Nicholson’s appointment comes at a pivotal time as Scenthound recently celebrated the opening of its milestone 100th location and one millionth service. Looking towards the future, they have identified several states as key growth areas for franchise expansion including Arizona, Washington, and Oregon. Additionally, the pet services sector is projected to remain a top industry for franchise expansion. As the industry and brand continue rapid growth, Scenthound remains committed to innovation and excellence to benefit existing and potential franchisees.
“We’re thrilled to welcome Tony to the Scenthound team. His vast experience in franchising, mixed with his deep understanding of what it takes to successfully grow a brand, makes him the ideal person to spearhead our expansion efforts,” said Tim Vogel, co-founder and CEO of Scenthound. “I’m confident that he will be a key player in driving Scenthound’s growth and impact in the industry, helping us to reach new markets and elevate our brand to new heights.”
Being category creators in a recession-resistant industry, both multi-unit operators and aspiring entrepreneurs are flocking to Scenthound’s franchise opportunity. To learn more about the brand, visit www.scenthound.com or follow the brand on Instagram and LinkedIn. To find out more about franchise opportunities, visit www.franchise.scenthound.com.