Blue Ocean Strategy Examples: Scenthound's Keys to Success
Heard of “Blue Ocean Strategy” but not sure exactly what it means? We’ve got a list of blue ocean strategy examples and reasons why it’s a strong strategy.
What is a Blue Ocean Strategy?
A blue ocean strategy is a business approach that targets a product or service with no or very little competition. It can be effective in all industries and sectors, but typically pertains to business models that are up and coming in their industry, meaning they face less pricing pressure than other more established companies.
The strategy aims to capture new, evolving demands, and make the competition irrelevant entirely by providing noteworthy and superior features. Where most concepts face intense competition in saturated markets, a blue ocean strategy provides the key to success for promising businesses hoping to stand out from the pack.
Blue Ocean Strategy Examples At Work
Apple was one of the first adopters of digital music sales with iTunes, a service that has since become ubiquitous. Apple users were able to purchase and download any song they desired on a moment’s notice, making traditional sources of distribution nearly obsolete. Apple captured the evolving demand of music lovers in a changing world.
Another great example of a blue ocean strategy is the Nintendo Wii. The old school brand launched its new product in 2006, poised to disrupt the gaming industry by providing a low-cost, exciting alternative to the modern video game system. By pursuing a new model in a saturated market, Nintendo managed to leave their usual competition in the dust and create a new market entirely, appealing to both diehard video game lovers and a whole new audience.
One of the most solid blue ocean strategy examples is Scenthound, a revolutionary brand that tapped into the booming pet care market in a new and exciting way. In an industry over-saturated with traditional grooming, toys, and food concepts, Scenthound found a way to provide a new and essential kind of care.
The Brand That’s Changing the Game
Scenthound uses a blue ocean strategy because we care about all dogs getting the routine care they need to stay clean and healthy. Unlike a traditional groomer, Scenthound offers well-rounded routine care for dogs. For us, it's about health, not just haircuts, so we created a business model (and a franchise opportunity) unlike any other.
The pet grooming industry was recently valued at $9.9 billion globally and is expected to grow at a compound annual growth rate (CAGR) of 5.7 percent over the next few years. While traditional groomers have their place, Scenthound’s blue ocean strategy offers a holistic, membership-based service that addresses a wider range of dog and dog parent needs.
A major component of the Scenthound experience, where the competition is lacking, is our focus on a dog’s overall health. Through our “SCENT” Check, we evaluate six areas of wellness: skin, coat, ears, nails, teeth, and glands. Pet parents leave with a full evaluation of their pup’s health, as well as ongoing advisement and consultation.
Seize the Day with Scenthound
Scenthound’s blue ocean strategy makes it a prime business opportunity for prospective franchise partners, regardless of their experience in the industry. We’ll teach you how to open a dog franchise — you just need the entrepreneurial spirit to run with it!
While many industries suffered setbacks in 2020, Scenthound has seen sustainable growth through its commitment to service and innovation and, of course, the health of our furry friends.
Through the unrivaled training, marketing support, and ongoing assistance we provide to our franchise partners, we are able to remove barriers for more dogs and their families.
Learn more about Scenthound’s franchise opportunities at franchise.scenthound.com.