Pet Wellness: The Future of the Pet Industry
Over the past five years, the pet services market has been the quickest growing pet industry segment, with pet wellness taking center stage. Here’s why.
Some Pet Industry Statistics
The pandemic and stay-at-home orders that have characterized the greater part of the past year and a half found many people turning toward their pets for comfort and fulfillment. Even previously pet-less households took to adopting and fostering new four-legged family members in 2020. Adoption rates skyrocketed over 110 percent and foster rates by 197 percent. This significant increase in the number of pets in homes has been a boom to the pet care industry.
For both new and existing pet parents, the stay-at-home requirements allowed them to invest in the well-being of their beloved pets.
From food to toys to grooming and health remedies, all pet care products and services naturally expanded their customer base and saw an increase in average spending, according to a report by CNBC. The American Pet Products Association predicts that pet spending will rise to $99 billion this year. And unlike baking, board games, or other passing pandemic-era hobbies, pet parenthood is a long-term commitment, so the expanded market for pet care won’t be shrinking any time soon. Even during times of economic downturn, the pet industry, and specifically pet wellness, has proven to be recession proof.
Pet Wellness Trends
It’s no surprise that the natural health and wellness category for pets has continued to grow — dogs are family! Pet parents are seeking out natural solutions to tackle specific needs, which may include grooming, oral care, flea and tick defense, and pet stain and odor clean-up solutions. Now more than ever, pet parents are prepared give their dogs the best, most holistic care that money can buy.
Some growing trends in the pet wellness industry include:
Pet-Friendly Cannabinoids. Much like it’s applied in humans, CBD is on the rise for use in pets to address aches and pains, inflammation, anxiety and to promote healthy sleep.
Customized Meal Plans. Just as people are seeing the health and budgetary benefits of delivery meal services like Hello Fresh and Blue Apron, the pet industry has picked up on the trend. Fresh pet food delivery allows for both customization and sustainability.
Fitness Trackers for Fido. Wearable technology is everywhere these days, so it’s not surprising that this wellness trend has extended to our four-legged companions. These gadgets allow pet owners to monitor and oversee their animals’ activity routines, an important part of their overall health and wellness.
With a shifting focus toward spending more time at home, whether working or simply enjoying down time with family, people are shifting priorities to care for their fur families in more creative ways than ever before.
How Scenthound Leads the Pack
One way dog parents are pampering their pups is by treating them to a membership at Scenthound. Unlike traditional dog groomers, Scenthound focuses on a holistic approach to a dog’s overall health and wellness. An unrivaled component of the proven business model is the S.C.E.N.T. Check, upon which every dog is evaluated on six different areas of wellness (skin, coat, ears, nails, teeth, and glands) on a five-point scale. This allows pet parents to get a full overview of their pup’s wellbeing after each visit.
Beyond the S.C.E.N.T. Check, Scenthound professionals provide suggestions and recommendations to help pet parents optimize their fur babies’ health. Pet parents love the customized feedback and appreciate the fact that the Scenthound experience is about health, not just haircuts.
Scenthound is proud to be the country’s first wellness-focused, membership-based dog grooming franchise. Pet grooming has been around for a long time, but Scenthound turns traditional practices on their head to appeal to a modern generation by using a blue-ocean strategy and focusing on a more well-rounded approach to overall canine health for all dog breeds.
The Scenthound recurring revenue model means that franchisees have the chance to truly get to know their customers, have a dependable baseline of income and maximize their franchise’s potential. Scenthound's business model keeps customers coming back and helps franchisees’ increase their revenue.
The Scenthound team offers franchise partners support in training, marketing, real estate, and other business fundamentals every step of the way. When you buy a Scenthound franchise, you become a member of the Pack — and a One Pack mentality is ingrained in Scenthound's values.
If you’re ready to explore the franchise opportunity with Scenthound, reach out for more information.