Recession-Proof Business: Why Dog Franchises are Thriving
If you’re thinking about starting a new business amidst all of the challenges posed by COVID-19 and the financial recession we have weathered this year, choosing a franchise in the recession-proof pet grooming industry is a safe bet.
Leader Of The Pack
The pet care industry is forecasted to reach $281 billion by 2023, having enjoyed a steady increase over the past 30 years. Additionally, during the last two major United States recessions in 2001 and 2008, pet spending actually grew by seven and five percent, respectively.
And this year, with the stay-at-home orders enacted to protect people from COVID-19, previously pet-less households are adopting and fostering new four-legged family members in a major way. Adoption rates skyrocketed over 110 percent, and foster rates grew 197 percent. This significant increase in the number of pets in homes has been a boon to the pet care industry. For new and existing pet owners, the stay-at-home requirements allowed them to invest in the wellbeing of their beloved pets even more.
And unlike other industries that may experience wild swings toward both ends of the scale during a pandemic or recession, the pet grooming industry will only maintain or even increase as things go “back to normal,” since much of the uptick that has taken place can be attributed to new pets who become permanent family members.
Dogs Are Family
Regardless of the state of the broader financial market, our pets are members of our family, and we treat them as such. As pet ownership has increased, so has the need for pet care items and grooming services. Food, toys, accessories, health and wellness — we love to spoil our pets! Companies like Scenthound that offer in-store services have been careful to follow all necessary COVID-related health precautions and safety guidelines to protect your pets and keep you and your family safe. So, the popularity of these services is only set to increase over the coming year and beyond.
Why Scenthound?
Scenthound is proud to be the country’s first wellness-focused, membership-based dog grooming franchise, with a business model that makes it stand out from the pack. Pet grooming has been around for a long time, but Scenthound turns the outdated practices on their head to appeal to a modern generation by using a blue-ocean strategy and focusing on a more well-rounded approach to overall dog health.
Scenthound fits a special niche within the broader pet grooming business by focusing on the 90 percent of dogs that don’t get regular haircuts, and designing a system focused on providing care for their skin, coat, ears, nails, and teeth at all of our “Scenters.”
We focus on keeping all dogs clean and healthy in a specialized way that far outmatches more traditional grooming concepts. Our wellness-centered approach makes for happier, healthier pets, and therefore happy pet parents who will keep coming back for the Scenthound experience.
Opening a new business within an established franchise system like Scenthound means that you will hit the ground running with the expertise and proven methods for success that you wouldn’t benefit from by opening your own independent store. The Scenthound team offers franchisees support, training, and other business fundamentals every step of the way. When you buy a Scenthound franchise, you become a member of the pack — and we’re all successful when we work as a team.